The success of an organization relies as much on the recognition of its brand as it does on the quality of its product. Mercedes-Benz, Coca-Cola, and LG Electronics all know it. And we know them the instant we see Mercedes-Benz's three-pointed star, Coca-Cola's red and white script, and LG's smiling face. It's the same idea behind our Strengthening Rotary initiative. By refreshing our logo and creating a contemporary, clear, and consistent message about who we are and what we do, we're enhancing our legacy as one of the most widely recognized and respected humanitarian organizations in the...
|
View article...
Posts
No comments:
Post a Comment